Recognized
You know Netflix from two notes, before the logo even shows up. That’s what a sound can do when someone uses it on purpose.
Sonic identity & sound branding for female foundersBe heard before you’re even seen.
Become recognized, remembered and felt, from your reels to the stage.
Okay, real talk. You’ve curated every photo. Polished every caption. And your sound? Whatever was trending this morning. I make signature songs for female founders, so the second your audio plays in a reel, carousel, ad, launch, or the moment you walk on stage, people go, “wait… that’s her.”
Not sure yet? Take the free three-minute audit.
Signature sound for female foundersBest with headphones
01 · The gap
Everything about you is custom. Except your sound.
You hired the photographer. You booked the stylist. You check your feed twice before anything goes up.
You don’t do off the rack. Ever. So be honest… how did it feel when the launch you spent months on opened with the same trending sound as every other masterclass in your niche? A song nobody licensed for your business, by the way. The kind that can get your video muted right when it finally starts working.
Here’s the thing, love: a borrowed song makes people remember someone else. And sound is the part of your brand that follows them out of the room, into the car and into their head at 2am.
Your brand guide covers everything people see. So who’s taking care of what they hear?
Make it yours.
Why sound works
Your visuals get you noticed. Your sound gets you remembered.
Your launch video opens. Your face hasn’t even loaded yet… and they already know it’s you. The lights drop at your event, your walk-on starts, and the room knows you’re coming before you reach the mic. That’s not luck. It’s the same sound, used on purpose, every single time. Recognized, remembered and felt before you’re even seen.
Remembered
When the same sound opens your reels, your podcast and your walk-on, people start connecting it to you. A different trending track every week never gives them the chance.
Felt
Sound reaches people before your words do. Whether you want them to feel calm, powerful or a little obsessed, they feel it before you say a thing.
This is for the female founder who...
You built the brand. Now let them hear it.
- Has built the business, hired the team and gets booked for the stage.
- Wears the tailored piece, not the trending one, and wants her brand to do the same.
- Doesn’t have time for another course, another call or another login (and honestly shouldn’t have to).
- Walks into rooms where people already know her name. Now she wants them to know her sound.
Nodding? Hi. We should talk.
02 · The method
How a signature sound is built.
You don’t need to know what a minor key is. Honestly? That’s my job. Every sound starts from your archetype and goes through five decisions. No stock library. No “well, it’s trending.”
And underneath all five: I find the belief your buyer needs, build it into your sound, and repeat it until they feel it before you say a word.
Style
The genre, era and vibe that fit who you actually are. Not whatever’s on someone’s For You page.
Outcome
What they feel the second it plays. Calm. Power. Desire. A little “wait, who is that?”
Undertone
The texture underneath. Reverent, defiant, a little dangerous. The color under the notes.
Narrative
The story your sound tells, even when there isn’t a single word in it.
Delivery
Tempo, voice, mix and length, made for wherever you show up: reels, podcasts, stages.
Listen
Press play.
This is my own signature sound. Now picture yours playing the second your launch video opens, before anyone sees your face.
Best with headphones
Hear your brand
Side A · Instant Recognition
Heard in the wild
Their sound, out loud.
Soft Girl Millions
For Leanne Lopez-MosleyMade for Leanne’s world and her Soft Girl Millions women, as a gift. She uses it and credits me publicly.
The Money Medium
For Lou ClarkeMade to sound the way her brand feels. It lives on Spotify.
03 · Work with me
Claim your sound.
Every launch you wait is one more that opens with somebody else’s song. So here are three ways in, depending on how much you want me to do for you.
Five founding spots. Founding rate ends Nov 30
If it were mine...The whole brand world...
The Instant Recognition Atelier
One intake. Then I disappear into the studio.
You’ve already invested in how your brand looks. This is the part people actually remember. One written intake, a voice memo or two, zero calls. Then I build it, made for your brand alone.
- 5 original tracks, spent your way: offers, anthem, walk-on, reels
- Your Sonic Signature, built around your Sonic Fingerprint: one real sound from your world
- Two refinement rounds, no calls
- A sound guide, so your team never guesses
- Exclusive brand-use rights in writing
- About six to eight weeks from your intake
Why it’s worth it: because it’s a whole brand soundtrack, built for one brand at a time and never licensed to another brand.
3-payment plan available
Apply for the AtelierStart with the songDone for you
The Instant Recognition Anthem
One signature song that says your name before you do
Want to start with one song? Your walk-on, your launch video, your podcast open: one song made around your story and your archetype.
- One signature song
- 30- and 15-second cuts for reels, ads and your podcast
- One refinement round
- First listen in about 7 to 10 days, finished in 2 to 4 weeks
- Exclusive brand-use rights in writing
- Its full price comes off the Atelier within 30 days of delivery
Why it’s worth it: because it’s made around your story and your archetype, and it’s never licensed to another brand.
2-payment plan available
Get your AnthemStart hereSame day
The Sonic Blueprint
Hear your brand before you invest
Curious but not ready to commit? Totally fair. In one sitting, the Blueprint reads your brand’s energy straight from your feed.
- Your Sonic Archetype
- Three sound directions, built from the music you actually love
- A first sketch of each direction in Suno, tonight
- Its full price comes off the Atelier within 30 days
Why it’s worth it: because you do it yourself, tonight, and it counts toward the Atelier if you go all in.
Start the BlueprintHear it before you’re all in.
In the Atelier, your first track and your Sonic Signature land first. If, after refining them, they just don’t feel like your brand, tell me in writing within 7 days of hearing the refined version and we end there. No hard feelings. You pay only for that first stage, and the rest is refunded or cancelled. Full details are in the Terms of Purchase.
Hear it first.
The Atelier is by application. The Anthem and the Blueprint, you can start today.
Done-for-you work begins at $2,500
By application
Tell me about
your brand.
The Atelier is made for one brand at a time. It takes five minutes, it’s all in writing, and no, there’s no call. I read every application myself and reply within 2 business days with what I’d actually recommend for your brand.
The fine print, out loud
Can we use it? Does it sound like us?
Two different questions. Your team asks both every single week… just not out loud. Here’s what it actually sounds like:
- 01 · Ads
Your ads manager needs a cleared 15-second cut. By noon. Most trending songs aren’t cleared for paid ads.
- 02 · Stage
Your event producer needs a walk-on. Not the one the last speaker used.
- 03 · Podcast
Your podcast editor needs an intro that sounds like you and won’t get flagged.
A trending track can’t answer either one. A signature sound answers both: it’s made for your brand, it’s never licensed to another brand, and it comes with exclusive brand-use rights in writing, with no expiry and no renewals.
Your sound. Made for your brand alone.
Look at the corner of your last reel
Whose name is on your audio?
That little line under your handle. If you used a trending song, it’s someone else’s name. On your content. On the reel you paid an editor to cut. Someone loves it, taps the sound… and lands on a page full of strangers using the same song. Oof.
With a sound made for your brand, it says your name. “Original audio” with your handle, in the corner of every reel. Tap it and you land on your own audio page, with your name at the top.
Every time someone taps it, your name goes with it.
On set
The woman behind the sound.
04 · The ear behind it
I read people for a living.
Hi, I’m Chayenne Mallari, the Sonic Identity Architect.
For more than twenty years I stood behind the chair for high-net-worth clients. I could tell who someone was before they said a word: how they wanted to walk out, and what they wanted a room to feel when they walked in. Now? I do that with sound.
I’m a certified hypnotherapist and NLP trainer, and I built an eight-archetype Sonic Identity system. I map your archetype first, then make the music, so your sound actually sounds like you and not like whatever happened to be trending on Tuesday.
- 20+
- Years reading identity
- 8
- Sonic archetypes
- NLP
- Trainer & hypnotherapist
Free · 3 minutes
The Sonic
Identity Audit
(be honest. it’s just us.)
Nine questions. Find out what your brand sounds like right now, and meet your Sonic Archetype: the energy your sound was built to carry.
Take the free audit05 · Questions
Before you press play.
What is a sonic identity?
It’s the sound of your brand: the signature song, your Sonic Signature (think audio logo) and the family of sounds that play across your reels, podcast, launches and stage, so people know it’s you by ear. Like a signature scent, but for your brand.
Can’t I just use a song I love on Spotify?
You can. So can everyone else, and a personal streaming account doesn’t license that song for your business. A song you love makes people think of the artist. A song made for you makes them think of you.
Can’t I just make one myself with AI?
You could. You could also cut your own hair. (I did hair for twenty years. Please don’t.) The tool was never the hard part. Knowing exactly what your brand should sound like, and hearing when it’s off? That’s what you’re paying me for.
Isn’t this just a jingle?
A jingle sells a product. This is you. It’s the walk-on, the podcast open, the launch video, the moment a room goes quiet. Nobody hums a car insurance jingle and feels powerful.
My business is already doing well. Do I need this?
Need? No. You also didn’t need the photographer or the brand designer… and you hired them anyway, because the details are what make people remember you. Sound is the detail most brands at your level haven’t touched yet. That’s kind of the point.
What if I don’t love it?
Then you tell me. Honestly, I want you to. You get refinement rounds (one for the Anthem, two for the Atelier) and a guide that helps you say what you feel without music words. In the Atelier, your first track and Sonic Signature land first, before the other four are built.
Do you use AI? Will it sound like AI?
Yes, it’s one of my instruments, the way a producer uses software. The direction, the lyrics, the taste and every final call are mine, so what you hear is your brand, not a prompt. AI is in the room. It just doesn’t get a vote.
Where would I actually use it?
Reels, stories, your podcast intro, launch videos, webinars, ads, your walk-on, your retreat. Anywhere people meet your brand.
Is my sound only mine to use?
Yes. Your Anthem or Atelier comes with exclusive brand-use rights, in writing: content, ads, launches, events, livestreams, your podcast and your programs. No expiry, no renewals, and I never license your sound to another brand. Streaming release is always your choice, never a default. Need a use that isn’t listed? Tell me in your application and we’ll add it. Full details are in the Terms of Purchase.
Will my name show up on Instagram?
Yes. Post a reel with your own sound and Instagram labels it “Original audio” with your handle. Want it on Spotify too? That’s your call, planned separately so the rights are clear first. I can’t promise it trends. I can promise your name is on it.
Do I have to get on calls?
Nope. Not for the Anthem or the Atelier. You have enough meetings, love. Everything happens in writing and voice notes: you approve each stage, I do the building.
How long does it take?
The Anthem: your first listen in about 7 to 10 days, finished in 2 to 4 weeks. The Atelier: about six to eight weeks from your intake. Got a launch or event date? Tell me and I’ll be honest about whether we can make it.
How much is it?
Done-for-you work begins at $2,500. Every offer’s full price and payment plan is on its own page: tap Get your Anthem or Apply for the Atelier and it’s right there. No “book a call to find out.”
Where do I start?
Want to hear it first? Start with the Sonic Blueprint: it reads your brand, names your archetype and gives you three sound directions plus prompts to hear a first sketch of each. Want one song now? Get the Anthem. Want the whole brand world done for you? Apply for the Atelier.
Your move
Stop renting
your sound.
Picture it. Three minutes before your masterclass. The waiting room’s filling up… and the music playing is so obviously you that people know whose room they’re in before you say a word. That’s the whole brief.
Want to hear it first? Start with the Blueprint tonight. Want one song now? Get the Anthem. Want the whole brand world done for you? Apply for the Atelier. It takes about five minutes, there are no calls, and I read every application myself and reply within 2 business days.
